Springboard continues to build bridges between the Nordics and Africa by appearing in a Finland country profile by a business show Access Africa broadcasted on CNBC Africa, a South Africa-based business and current affairs television network.
A two-person media team comprising executive producer and journalist Yelang Prue Jinka and cameraman Simphiwe Mahlangu spent one week in Finland in July, conducting interviews and producing material for CNBC’s 20 million viewers across sub-Saharan Africa. The interviews focused on government players as well as Finnish businesses and startups.
Apart from Springboard, the television production team met with officials from the Finnish Foreign Ministry as well as South African Ambassador to Finland, Ms. C. J. Smidt. Their tour of Finnish companies included entrepreneurs operating under the umbrella of Innovation House Finland, as well as startups such as career and recruitment platform Fuzu, mobile learning company Funzi and innovation incubator Innokampus.
The completed programme segments will be aired across Africa in August and will introduce Finland, as well as its expertise and innovation to audiences. They will also provide insights into how Finnish business offerings can be deployed in Africa.
Access Africa is an exclusive platform that focuses on providing essential information on the investment climate and opportunities in key economic sectors across Africa.