The Nordics have seen mixed success improving trade with Africa. Countries like Sweden and Denmark have boosted business activity on the continent, while Finland, for example, still has some ground to cover. Springboard Afro-Nordic Business Platform is a startup working to bridge the gap between the two territories and bring entrepreneurs together.
According to Springboard Co-founder and Operations Manager Suvi Ify, one reason for Finns’ shyness about doing business in Africa is the large distance between the two territories and the related transportation costs. But there is a bit more to it than that, Ify told Finland’s national broadcaster in a television interview.
“We think one important reason is that there is little awareness about Africa in Finland. We want to increase awareness,” Ify told Yle’s breakfast interview programme.
Ify said however that Finland has expertise in many areas on which Finnish and African entrepreneurs could collaborate.
“They include education, IT and cleantech as well as energy and the health sector. It would be worthwhile to take knowhow in these areas to Africa and to tailor them to suit the market,” she added.
African-Nordic Business Conference 2017 will take place on May 4 in Helsinki. It will bring together players from Africa and the Nordics to discuss strategies for building sustainable and innovative business partnerships. Book your seat for this important forum today!
Watch the interview with English subtitles on Youtube and read more (only in Finnish).