This in-depth morning forum laid the foundation for our flagship African-Nordic Business Conference 2017, which takes place on 4 May, 2017. AFRICA INNOVATES 2017! primer seminar took place on September 22, 2016. Keynote speakers shared inspiring experiences and offered important insights about doing business in Africa. They unanimously declared that with its growing, young, well-educated and upwardly-mobile population, the African continent will spawn a range of new enterprises and generate the kind of strong growth few other parts of the world can rival. They also stressed the importance of building long-lasting and robust partnerships on the ground as the key to developing sustainable business in target countries. “Africa is not one country. Understand the market you are entering,” they chorused.